Is your product design or manufacturing firm seeking to launch new products and penetrate new markets?
Join IMC and the Bucknell Small Business Development Center for a product development and marketing workshop to guide you on your path to innovation, launch and growth.
You will learn to lead product development in your firm by:
Understanding the tools and tactics required to bring a new product to market
Avoiding the pitfalls that have entrapped others
Learning how to market powerfully on a limited budget
Investigating what methods are appropriate for protecting your intellectual property
Exploring and evaluating diversified markets for your firm's products and capabilities
Learning of Engineering Development and other technical assistance at the SBDC
Being introduced to Innovation Engineering Management System by IMC's Director of Innovation
Main Speaker:
Steve Overholt, Author: Mastering Technology Commercialization; Innovation speaker at the U.S. Patent Office, Gannon and Duquesne Universities and other tech innovation conferences across the U.S. Entrepreneur with five patents and several products introduced to market. Technology and manufacturing consultant.